Cree LED Receives 2025 ETQ Innovation Excellence Award
June 25, 2025Cree LED was recognized for their innovative use of ETQ Reliance QMS for customer satisfaction surveys and a custom quoting solution.
During ETQ’s customer conference, held June 16-19 in Las Vegas, Cree LED was named winner of the ETQ Innovation Excellence Awards. The Company was selected for its innovative use of ETQ Reliance® for quality-driven customer surveys and a custom quoting solution that streamlines the quoting process.
The Innovation Excellence Award spotlights customer ingenuity in using the ETQ Reliance quality management system (QMS) in creative and innovative ways to address some of the most pressing challenges in quality management today.
Cree LED leveraged its ETQ Reliance platform to create a custom module solution which stores data in the QMS and eases customer input. The module provides automated workflows, which allow surveys to get routed to the customer service team as soon as they are completed. Further, by integrating analytics, the survey module can track customer satisfaction data, helping Cree LED continuously improve operations.
By building a robust custom quoting module on the platform, Cree LED was able to streamline the process of quoting, production planning and workflow management. The system centralizes customer requests, including specifications such as product type, production quantities, size and shape of custom items, ensuring seamless communication between internal teams and customers for timely and accurate order fulfillment.
“We are honored to receive the ETQ Innovation Excellence Award, which recognizes the hard work and ingenuity of our team,” said Joe Clark, President of Cree LED. “By leveraging the flexibility of ETQ Reliance, we’ve developed custom tools that enhance both our internal efficiency and the customer experience. This award is a testament to our commitment to continuous improvement and delivering best-in-class solutions for our customers.”
Read the press release.
Learn more about our history of innovation here: www.cree-led.com/company/about-cree-led/